When our fashion engineers moved from Women to Men, figuring out what will work for them was a challenging task. Things became more challenging as we moved into Children's world. There is almost none to little information on what works for children. What was in favor of us was that we had an extensive in-house expertise on what works for women and men, and there were many parents to help us out. We also understood when it comes to children it is parents who make the most buying decision. One of the most important factors is comfort. We decided to put extra weight on this attribute in our analysis. We included the following attributes in the FAP analysis for children

• Fabric quality along with season is taken into consideration to judge the comfort, quality, and durability for clothes.
• We children's hair, skin, and eye colors to perform a deep color analysis to find what colors suit children the best.
• We also monitor the fashion trends for children and input them into our shopping engine.
• Shopping purpose is taken in consideration to find the products which are appropriate for an occasion
• The shopping engine also has intelligence to find matching products. For example, if you select a Pant and you want to find a matching Shirt, it will find it for you.