Paula Begoun, famous consumer advocate for cosmetics and hair care product, writes in her famous book ''Don't go to cosmetics counter without me'' that many skin care problems are caused by the skin care products sold to prevent them.

Didn't we grow up with the myth that after shave lotion have to be strong enough to make your skin burn ? The higher the irritation it causes, the better it is.

On the contrary, the research has proven that any type of irritation is bad for skin. Irritation inhibits the skin's immune response, reduces it ability to heal, and in the long run can break down the collagen and elastin, the building blocks of skin.

Extensive research has been done in the skin care field to understand the effect of ingredients on different people. Our primary analysis for the FAP score of skin care products relies on analyzing impact of ingredients on your skin. We have incorporated knowledge from various scientific journals to make our shopping engine understand the function and side effects of various ingredients. We analyze the ingredients to perform three key factors:

• Are the ingredients going to perform the function they are intended for? For instance, the moisturizers for oily and dry skin need to be totally different. What is good for one type skin is not very useful for another type?
• We analyze ingredients to check if they may have any side effects on your type of skin, and warn you against them. The side effects contribute negatively to FAP score.
• We give the positive score to products which have nourishing and protection ingredients without any side effects for your skin.